Chema Madoz is a fine art photographer who creates images of things that may not always be what they seem. What I really like about this photographer's work is how they think outside of the box so much. They combine objects such as reflections and books to create extra pages within the book (shown by the reflection). I think that this photographer shows everyone how if you are creative, you can create very visually and ironically interesting images. I also like many of the tonalities that Chema chooses to turn the images to. I feel that these decisions are important because if Chema had kept the images in color, the viewer may not have understood the image as well as they do when it's in black and white.
To view more of Chema's work: http://www.chemamadoz.com/ingles/about.htm?